The Perth Football League is excited to announce Carlton Dry as the new beer behind amateur football for the 2021 season onwards.

Carlton & United Breweries have been the exclusive beer partner for the Perth Football League for the past 20 years, and this year, have repositioned Carlton Dry - one of WA’s most loved beer brands – to support local footy across the state.

The partnership includes a range of match-day and digital initiatives along with some exciting promotions planned to commemorate the league’s centenary season.

Carlton & United Breweries General Manager of Sales for WA, Danny Savage, was excited to see Carlton Dry take a lead role across amateur football in WA.

“Carlton & United Breweries have been proud supporters of WA footy for over 20 years, and with such a fanatical base of Carlton Dry drinkers in the state, this is a great opportunity for us to support in a really unique way,” he said.

Perth Football Marketing Officer, Adam Gileno, welcomed the WA-loved brand on board for the league’s centenary season.

“We believed it was the perfect time to make the change to a more recognised and loved product here in WA,” he said.

“The Perth Football League have worked collaboratively with Carlton & United Breweries on a very exciting promotion to give back to everyone in the community who has been a part the league’s 100 years of history which you will see when local footy returns on April 10.”