HIF announced as naming rights partner of 2026 PFL Finals Series

HIF Health Insurance has joined the Perth Football League as naming rights partner of the 2026 HIF PFL Finals Series. HIF Health Insurance Oval will host the Finals campaign, culminating with the A Grade Men’s and Women’s Grand Finals on 19 September.

PFL CEO Andrew Dawe said welcoming HIF to the League was an exciting addition ahead of the Finals Series.

“The Finals Series is a celebration of everything that makes community football special, so we’re really pleased to welcome HIF and have their support during such an important time of the year for our clubs,” Dawe said.

“Having three weekends of Grand Final football at HIF Health Insurance Oval makes the partnership a particularly natural fit, culminating with our A Grade Men’s and Women’s Grand Finals on September 19.

“What we’re particularly excited about is that this partnership goes beyond what people will see throughout the Finals. HIF is also investing in the future of the Perth Football League by supporting the research that will underpin our Strategic Plan and help us better understand our clubs, participants and the wider community.

“That combination of supporting community football today while helping us plan for its future makes this a really exciting partnership.”

As part of the partnership, HIF will support a significant PFL research project designed to establish baseline measures for the League’s Strategic Plan. The research will extend beyond the PFL’s existing participant and club network to capture the views of the broader community, providing valuable insights into perceptions of community football and helping guide the League’s priorities into the future.

HIF Chief Marketing and Product Officer Kristina Green said the partnership reflects HIF’s commitment to supporting healthy, connected communities.

“Community football brings people together and plays an important role in the health and wellbeing of Western Australians. As a WA-based not-for-profit health insurer, we’re proud to support the 2026 HIF PFL Finals Series and community football in our home state at HIF Health Insurance Oval.”

“We’re also pleased to support the PFL’s research into the future of community football, helping ensure the game continues to meet the needs of participants and local communities for years to come.”

HIF will also have opportunities to connect directly with the PFL community throughout the partnership, including engagement across major events, clubs and the League’s digital platforms.

The 2026 HIF PFL Finals Series continue this weekend, with Grand Finals at HIF Health Insurance Oval to be played across September 5, 12 and 19.