PFL and JAX Tyres & Auto Drive New Community-Focused Partnership Forward
28 May, 2026
The Perth Football League is pleased to announce a new partnership with JAX Tyres & Auto, who have joined the League as an official Community Partner ahead of the 2026 season.
As part of the partnership, JAX Tyres & Auto will become the recommended tyre and mechanical supplier to Perth Football League clubs, providing access to trusted automotive services and support across the competition. An exclusive discount offer will also be made available to PFL club members, further extending the value of the partnership across the wider football community.
The partnership further strengthens the PFL’s growing network of community-aligned partners, with a focus on delivering practical value to clubs, volunteers and members both on and off the field. The collaboration will also explore opportunities to engage directly with the wider football community through promotions and activations throughout the season.
“Community sport plays such an important role in bringing people together, and we’re proud to partner with the Perth Football League to support the clubs, volunteers and members who make it all happen,” Ashlie Agius, Executive Manager – Marketing, Growth & Customer of JAX Tyres & Auto said.
“At JAX Tyres & Auto, we’re focused on delivering reliable, high-quality service our customers can count on, and this partnership allows us to extend that support to the wider football community. We’re looking forward to working closely with the League and its clubs throughout the season.”
Perth Football League Head of Commercial, Marketing & Media Jarryd Emery said the partnership aligned strongly with the League’s focus on supporting clubs through meaningful and accessible commercial relationships.
“Community football relies heavily on volunteers and people giving up their time every week, so having trusted businesses supporting that ecosystem is incredibly important,” Emery said.
“JAX Tyres & Auto is a recognised and respected brand, and this partnership gives our clubs and members access to quality tyre and mechanical services through a business that genuinely values community sport.
“The exclusive member offer is another great example of how this partnership can provide real value back to the people involved in our clubs every week.
“We’re really pleased to welcome JAX Tyres & Auto to the Perth Football League family and look forward to working together across the season.”
The Perth Football League continues to expand its commercial and community partnership portfolio as part of its long-term growth strategy, with a focus on partnerships that provide tangible value to clubs while supporting the sustainability of community football.
About JAX Tyres & Auto
Founded in 1949, JAX Tyres & Auto is one of Australia’s most well respected and professional tyre and mechanical retailers, specialising in tyres, wheel, suspension, vehicle servicing and vehicle safety checks. The company operates through more than 90 stores in Australia. Monthly, it serves more than 60,000 customers and provides them with the best tyre brands, advice, service and price for cars and 4x4s. www.jax.com.au
