PFL Extends Exclusive Apparel Partnership with Belgravia Apparel and New Balance
03 Jun, 2026
The Perth Football League is pleased to announce a renewed multi-year partnership with Belgravia Apparel (BA), securing their continuing role as the exclusive on-field apparel supplier for all PFL clubs. Alongside New Balance, one of the world’s leading performance sport brands, Belgravia Apparel are committed to long-term stability in grassroots football.
This renewal builds on an already strong three-year relationship and ensures the League and its clubs will continue to receive high-quality, professionally designed and performance-led apparel under the globally recognised New Balance brand.
Belgravia Apparel continues to demonstrate deep commitment to community football in Western Australia, supporting the on-field experience, club service, and signature league events including the PFL Business Lunch.
PFL CEO Andrew Dawe said the renewed partnership reflects the growing professionalism and scale of the League.
“Belgravia Apparel has been an exceptional partner for our clubs across the previous three seasons and we are proud to continue that relationship in the years to come. Our clubs get consistency, competitive pricing and a trusted global brand in New Balance, while we continue to build a sustainable long-term apparel framework.”
Belgravia retains exclusive on-field supply rights ensuring alignment with the PFL’s licensing and brand protection strategies.
Belgravia Chief Operating Officer Brian Waldron said the company is proud to continue its investment in WA community football:
“We value our relationship with the PFL community and are delighted to continue providing apparel to all clubs across the League. Our focus remains on delivering quality products and dependable service.”
Mike Keeley, Belgravia’s Head of Global Markets & Special Projects, highlighted the importance of consistency for clubs:
“Working closely with PFL clubs over the past three seasons has been incredibly rewarding. We’re committed to supporting clubs, volunteers and players with the apparel standards they deserve.”
The PFL thanks Belgravia Apparel and New Balance for their continued support and look forward to delivering a strong 2026 season and beyond.
